Digital Photography

Sports photography is arguably one of the most challenging and powerful forms of the medium. Combining the keen eye of documentary work with the technicalities of action photography, sports photog...

We recently had the privilege of witnessing the amazing Anthony Bila and magnificent Matt Masson in action at the opening of our brand new Orms store in Bellville. The two Sony Alpha Ambassadors e...

It's time to answer the question that photographers, videographers and audiovisual content creators have been asking since the mirrorless system first debuted: is mirrorless the future of digital ...

With spring coming soon, there has never been a better time to make the most of the final cool weeks of the year by exploring the genre of winter wildlife photography. While the summer months migh...

From lights to straps, from bags to obscure creative gadgets, the number of photographic accessories out there is w-i-l-d. We've put together this selection of the Top 9 Essential Photographic Acc...

We gave wildlife and landscape photographer David Rogers the Sigma 60-600mm f/4.5-6.3 DG OS HSM Sports lens to test out for a few weeks. After spending some time adventuring with the lens in Botsw...

Building up your collection of glass uniquely suited to your chosen photographic style? We're here to make the myriad of choices a little clearer and a little less daunting by sharing some of the ...

Article by Hougaard Malan Seascape season is around the corner and we are blessed to live in one of the most photogenic cities in the world. There are very few major cities that are wrapped aro...

Article by Freddie Child-Villiers With the advent of digital cameras and smartphones, apps and social media, most of the photographs we take never see the light of day. Nothing more than zeros a...

It's the month of love! Birds are singing, the sun is shining, and we're making your Valentine's Day dreams come true by matchmaking YOU with the camera you should buy, based on your lifestyle and...

If there's one thing Fujifilm cameras are known for, it's their standout body design. Even some of their most recent releases, such as the X-T4, are still characterised by manual dials for key exp...

Want to get off auto and start taking control of your camera's full manual functionality? By the end of this blog post, you'll know exactly how to do just that. We're going to cover how your camer...