Gear News

The Sony ZV-E10: Turn Your Movie Inspirations Into Reality
The Sony ZV-E10 is a new interchangeable lens mirrorless camera, aimed at the vloggers, content creators, and on-the-go image-makers of today. Let's explore what this all-new Sony has to offer!
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The NIKKOR Z DX 18-140mm f/3.5-6.3 VR Lens Is In Development
Nikon is developing the NIKKOR Z DX 18-140mm f/3.5-6.3 VR lens, a powerful variable focal length lens for APS-C format (Nikon DX format) mirrorless cameras for which the Nikon Z mount system has b...

The NIKKOR Z 28mm f/2.8 (SE) Lens: More Than Meets The Eye
To accompany the launch of their brand new Nikon Z fc mirrorless camera, Nikon has released the NIKKOR Z 28mm f/2.8 (SE) lens, a special edition, lightweight, compact prime. This latest lens from ...

The Nikon Z fc: Capture Your Iconic Moments In Vintage Style
Get ready to immerse yourself in the moments of your days and draw inspiration from the beauty of your world at every turn with the brand-new Nikon Z fc. This elegant, compact DX-format mirrorless...

Nikon Releases Two New NIKKOR Z Lenses, Announces Two More In Development
Nikon is expanding their mirrorless lens range with the release of two new NIKKOR Z lenses. They also announced that two more Z mount primes are in development, coming later in 2021.
THE NIKKOR ...

The New Tamron 150-500mm F/5-6.7 Lens: Set Your Creative Vision Free
Zoom in on the image of your dreams with the new Tamron 150-500mm F/5-6.7 lens! This latest addition to their lineup is Tamron's first ultra-telephoto lens for full-frame mirrorless cameras that e...

The Tamron 11-20mm F/2.8 Di III-A RXD Lens Is A World-First In Its Category
Announced today, the all-new Tamron 11-20mm F/2.8 Di III-A RXD lens is making history! This bone fide ultra wide-angle zoom lens is the world's first f/2.8 offering among interchangeable f/2.8 ult...

The Canon EOS R3 Is Coming! Canon Changes The Game Once Again
Step right up, folks! Step right up! Get yourself a new playbook, because it looks like Canon is set to rewrite the rules of professional photography and filmmaking once again with this latest ann...

Redefine Flying With The DJI FPV: Next-Level Immersion, Unreal Footage
What's the first thing that comes to your mind when you think of DJI? Let's get real: it's probably drones. While they've branched out into other areas of production (like creating industry-leadin...

Could The Sony Alpha 1 Be The Most Powerful Camera of The Mirrorless Age?
Sports and Action Photographers listen up! Sony has just dropped the Sony Alpha 1 and we think it just might be the mirrorless camera to end all mirrorless camera's! Boasting a 50MP full-frame sen...

The Sony FE 35mm F1.4 G Master Prime Lens: First Class Image Quality
Last week Sony announced the latest addition to their powerful full-frame lens series: the Sony FE 35mm F1.4 G Master Prime Lens. Sony has packed their most advanced technology into this newest E-...

The Tamron 17-70mm F/2.8 Di III-A VC RXD Ups The Game For APS-C Shooters
On the 2nd of December 2020, the Tamron 17-70mm F/2.8 Di III-A VC RXD B070 was announced. Among interchangeable f/2.8 standard zoom lenses, the 17-70mm F/2.8 Di III-A is the world's first f/2.8 hi...