Fujifilm has officially announced the global release of its newest addition to the GFX line-up — the GFX100RF, set to launch worldwide in April 2025. This one is a real game-changer. Not only is it the first fixed-lens camera in the GFX series, but it also brings large-format shooting to a wider audience in a way that’s compact, lightweight, and beautifully designed.
Let’s take a closer look at what makes the GFX100RF so special — from cutting-edge imaging technology to exceptional craftsmanship.
A New Chapter in the GFX Story
Weighing in at just 735g, the GFX100RF is officially the lightest GFX camera ever — even lighter than the GFX 50R. It features a newly developed 35mm F4 fixed lens (equivalent to 28mm in full-frame terms) paired with the 102MP GFX CMOS II sensor and X-Processor 5 engine. This means you’re getting all the image quality and depth that Fujifilm’s large-format system is known for, in a body that’s ready to travel.
Analogue Charm, Digital Power
One of the GFX100RF’s standout features is its brand-new Aspect Ratio Dial — a tactile nod to Fujifilm’s film heritage. You can now switch between nine different aspect ratios, including new formats like 3:4 and 17:6, simply by turning the dial. It’s an intuitive and satisfying way to match your framing to your subject or artistic intention — adding a layer of creative play that enhances the shooting experience.
Designed to Impress
In a first for Fujifilm digital cameras, the GFX100RF’s top plate, dials, and lens ring are all precision-machined from aluminium. This not only enhances the premium feel but gives the camera a unified, cohesive design that feels every bit as high-end as the images it produces. It’s a piece of kit you’ll be proud to carry — and even prouder to shoot with.
Compact, Versatile, and Seriously Sharp
Fujifilm has engineered a new 35mm F4 lens specifically for the GFX100RF, using a leaf shutter system to save space and boost efficiency. The result? A highly compact body that still delivers the stunning clarity the GFX line is known for. The wide 28mm-equivalent field of view makes it perfect for landscapes, travel, street, and even environmental portraits. You can also shoot as close as 20cm from your subject — great for intimate detail shots.
Thanks to the lens’s nano-GI coating, image quality remains sharp even at the edges, with minimal ghosting or flare.
Smart Features, Creative Freedom
- Built-in 4-stop ND filter for creative control in bright lighting or long exposure photography.
- Digital teleconverter selector lets you switch focal lengths quickly — 28mm, 36mm, 50mm, and 63mm (full-frame equivalents).
- AI-powered autofocus with subject detection for animals, vehicles, people, birds, and more.
- High-res 5.76M-dot EVF with 0.84x magnification for an immersive view.
- 4K/30P 10-bit video with F-Log2 and Frame.io cloud compatibility — perfect for hybrid shooters.
Built for Real-World Use
The GFX100RF ships with a collection of accessories that match its refined look and practical needs. A precision aluminium lens hood, dedicated adapter ring, and rope-style shoulder strap all come included, along with a protective PRF-49 filter for added peace of mind in dusty or wet conditions.
Final Thoughts
The Fujifilm GFX100RF is more than just another camera — it’s a celebration of Fujifilm’s rich history, combined with their most advanced digital imaging tech to date. For photographers who crave large-format image quality without the bulk, and want a tactile, joyful shooting experience, this might just be your perfect companion.
